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Graphic and Print Design

The design of a concise corporate identity, print materials such as brochures, flyers or posters, and product photography are part of my work and a welcome change from purely digital products.

Boss Vacuum — Banner and Exhibition Booth

Print design, concept and planning exhibition stand

Boss vacuum is an industrial machinery manufacturer. Sales mainly take place at trade fairs, which is why an appealing appearance to the outside world is particularly important. The OctaQuick system was used for the respective trade fairs, which can be used flexibly. The system is covered with large banners and offers plenty of space for an advertising presence. To design the banners, I provided the company's USPs with a suitable product image. The banners do not focus on the vacuum machines themselves, but on what the machines do.

We have created a series of banners for this purpose. I was also able to take the product photos of machines and packaging samples for Boss Vakuum. The exhibition stand should also be easily visible from afar and, in addition to sufficient stability, provide enough space for exhibition machines and seating. The machines can be used in a variety of ways, so that several trade fair banners on different topics were created in the same style. In this way, a whole series of banners and a uniform image to the outside world was created step by step.

Lektorat Nordgewandt

Corporate identity, web design and portrait photography

Lektorat Nordgewandt specializes in new adult novels and has been offering editing, manuscript reviews and other exciting services in the field of literature since 2021. JanikaMielke has a strong creative streak and works in northern Germany. Symbolically, we wanted a figurative mark that harmonized well with the North and chose an anchor as a symbol. The font “Nordgewandt” reflects the creativity of your work and comes, of course, from “Wortgewandt”. The anchor with the initial” N “and the word markers thus create a nice symbiosis and transmit a coherent image to their customers.

The dark blue also underlines the North as a color and reflects the maritime flair. As a pattern, we have added a wave pattern to business cards, flyers and the website to give the branding more character and structure. In addition to dark blue, we have chosen a soft contrasting color and highlight individual areas in a “crème brûlée”. A classic serif font for concise headlines and a sans-serif font for continuous text ensure easy readability. The website was implemented using WordPress and can be customized independently and easily without additional programming effort.

Martin Linke Home and Garden Service

Logo design and color concept

Martin Linke provides home and garden services. For his young company, he needed a meaningful and concise logo, which could be combined with his name. We have created a suitable color scheme and, in addition to a pleasant teal, contrasted with fresh grass green. Two secondary colors, cold gray and mint, can be used for watermarks or other elements. So that the figurative brand does not compete too much with a real estate agent, we have placed a tree next to the house.

The figurative mark also works without the name, as it contains house and garden as well as the initial letter of his first name. A distinctive and sans-serif font completes the branding. Anyone who sees this logo on a pick-up truck immediately knows which services you can get here. Happy snipping, but only with Martin!

BS Packaging — Product Brochure

Print design and product photography

BS Packing is an industrial machinery manufacturer for sealing machines, which are often used in retail or wholesale trade for packaging food. BSVerpackung is a subsidiary of Boss Vakuum. We have created a product brochure for the machine series. The special thing about the brochure was that we took all the product and packaging photos ourselves in the photo studio on site. The brochure provides a detailed overview of the respective machines and their areas of application.

In terms of content, we focused on the essentials so as not to appear too cluttered. Customers should be able to quickly identify which machine is best suited for their use. Boss vacuum and BS packaging is known for particularly high-quality machines. This should also be reflected in the brochures. Shiny stainless steel on a large white space with attractive packaging patterns. The brochures were also placed at company exhibition stands and have been visually integrated.